MediaPost Award Program to Cap Off Full-Day Event;
DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More
NEW YORK, July 30, 2014 — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.
MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves. Continue reading
Gloss TV (part of Gloss Media) is a nationwide network of digital signs in upscale nail salons and spas, headquartered in New York. The screens are installed in over 50, 000 locations and target a lucrative high-income clientele. Advertisers take advantage of Gloss TV’s captive audience and extended dwell times.
Unilever booked this campaign directly with Gloss TV to promote their new product, Q-tips Precision Tips. The goal was to position Precision Tips as ‘the ultimate beauty tool’ and show various ways it can be used in addition to being a makeup brush.
Gloss TV team created two simple 15-second spots using hi-res product and demo shots.
The campaign ran for three weeks in June 2014 and received a positive feedback from patrons of the salons, many of whom were compelled to try free samples of Precision Tips that were available in each location. Continue reading
NEW YORK, July 10, 2014– The Digital Place Based Advertising Association (DPAA) announced today that AccuWeather, Inc. Cedar Fair, Digital Caddies and Peter J. Solomon Company have joined the association.
“We have had a strong increase in membership this year with the digital place based advertising sector continuing to heat up and planning well under way for our 7th annual Video Everywhere Summit in November,” said Barry Frey, president and chief executive office, DPAA. “We look forward to providing our newest members — AccuWeather, Cedar Fair, Digital Caddies and Peter J. Solomon Company — the broad range of services and support that come with belonging to the DPAA.” Continue reading
First List of Confirmed Speakers Announced;
Register and Tweet before July 15 for Opportunity to Win Guest Pass
NEW YORK, June 25, 2014– The Digital Place Based Advertising Association (DPAA) announced today that registration has opened for its 7th annual Video Everywhere Summit slated for Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Early bird pricing will be available until August 1.
Details on registration can be found at www.videoeverywheresummit2014.com. Attendees registering before July 15 can enter a drawing to win an additional summit pass by tweeting: “I just registered for the DPAA Video Everywhere Summit on Nov. 4! Register at www.videoeverywheresummit2014.com #DPAA2014.”
A record crowd of more than 600 people is expected to attend the 2014 Video Everywhere Summit. The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem. Continue reading
NEW YORK, June 2, 2014– The Digital Place Based Advertising Association (DPAA) announced today that it has added seven senior executives from the advertising industry to its Advisory Board.
The seven new members are Matt Bayer, vice president, advanced TV, Magna Global; Bill Duggan, group executive vice president, Association of National Advertisers (ANA); Maureen McCloskey, group director- account services, Kinetic Worldwide; Tiffani Saxton, national strategy and development leader for place-based media, Centro; Fred Tarter, founder and chairman of The Lakeside Group, LLC and former chairman and managing partner of Screenvision; Bill Tucker, executive vice president, media relations, 4A’s; and David Verklin, operating partner, Calera Capital and former CEO of Canoe Ventures and Aegis Media America. Continue reading
TOTAL U.S.: +0.9%
NEW YORK, April 14, 2014– The Digital Place Based Advertising Association (DPAA) announced today that the sector’s 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.
According to Miller, Kaplan, Arase, advertising revenue for the digital place-based sector grew by 13.0% in 2013 over 2012. According to Kantar Media, the U.S. ad industry overall grew by 0.9%.
For 2014, MyersBizNet forecasts a continuation of double-digit growth with a 12.6% gain projected for digital place based media, elevating industry ad revenues to $1.07 billion. With cinema factored in, this figure rises to $1.9 billion, according to the Myers projection. Continue reading
Blue Bite (www.bluebite.cm), Eye Corp Media (www.eyecorpmedia.cm), Grand Visual (www.grandvisual.com) and GSM Worldwide Media (www.gsmworldwidemedia.com) have joined DPAA as members.
Barry Frey, president & CEO of DPAA, said, “Our Video Everywhere initiative is generating a lot of heat for the digital place based industry, contributing to the growing recognition by advertisers that they need to incorporate DPB into their video media mix to reach consumers on-the-go. This influx of new members to our organization speaks to the growth of the sector and the many benefits that come with DPAA membership, including access to our vast database of research, best practices and case studies; planning and training tools; social media amplification; conference and publication discounts; and further integration into the advertising ecosystem as part of the Video Everywhere conversation and marketing campaign.”
Today’s announcement follows last week’s addition of the NY Metropolitan Transportation Authority (MTA) to DPAA’s member ranks.
Source: Digital Place-Based Advertising Association