Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week.
NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue.”
“Madison Avenue, the birthplace of advertising, is an apt location for the event since the Summit attracts throngs of brand and agency senior executives across the total advertising spectrum,” said Barry Frey, President and CEO, DPAA. “Additionally, as a centerpiece of NY Digital Signage Week, the Summit brings together all of the global leaders in digital place-based, digital signage, out-of-home plus ad-tech and other business partners.
“We are once again projecting a sold-out event featuring a lineup of powerful speakers who will share their knowledge, insights and in some cases controversial views on digital, OOH and the video landscape,” Frey continued.
Last year’s Video Everywhere Summit made news with speakers from the likes of Visa, Mastercard, Y&R, Publicis Groupe, Havas, WPP and other leading marketers and agencies.
The 2016 Video Everywhere agenda is in the works. Anticipated topics include programmatic buying in the digital place-based (DPB) space, the role of DPB in today’s advertising ecosystem, marketers’ use of location data, mobile and DPB, privacy issues, Ted-type talks from industry leaders, case studies from marketers, and more.
The 2016 event will once again feature an exhibit area where delegates can gain first-hand knowledge of the latest technologies and opportunities that exist in the DPB space.
Due to the Summit’s impact and increased DPAA membership, many key sponsorships already have been confirmed.
The DPAA has negotiated special room rates at the Roosevelt Hotel for all of NY Digital Signage Week attendees. Details on booking accommodations will be available soon.
The organization has seen unprecedented growth over the past year as companies, recognizing the growing influence and potential of DPB media, seek a seat at the table to participate in decisions that will help shape the sector’s future.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.
Braff Communications LLC