The advertisement, located on one of Toronto’s busiest throughway, the Gardiner Expressway, will surely not be missed by commuters. The message from the fake funeral home, meant to get a reaction, blatantly encourages drivers to text and drive with the assumption of increased business for the funeral home. The ad is designed to get people to think of the real consequences of texting and driving.
Beyond creating shock, the billboard invites viewers to a website for Wathan Funeral Home. At first glance it looks like a typical funeral home website, but as you read the content it becomes clear the messaging is about the impact and consequences of texting and driving. Included in the copy are alarming stats, such as “We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving.”
Texting and driving is a real concern when “over half of Ontario drivers admit to reading texts while behind the wheel.” To learn more about the campaign visit wathanfuneral.com