Rosanne Caron to receive OOH industry merit award from The Advertising Club of Toronto

The achievement award will be presented to the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) during the ROCK & ROLL themed OOH Showdown at the Arcadian Court.

TORONTO, Sept 8, 2016 – The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne Caron will be honored for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016.

Rosanne Caron

Rosanne has served as President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years and in 2015 took on the added role as President of COMB (Canadian Out-of-Home Measurement Bureau). Rosanne has helped to advance the OOH industry through the development of measurement, marketing and education initiatives designed to increase acceptance and consideration of OOH advertising. 

Under Rosanne’s leadership, COMB is exploring alternative measurement approaches to update and enhance the audience information currently provided to plan OOH campaigns.

In 2016 OMAC and COMB launched an OOH Certification Program targeted at media planners, marketers and schools. The new program provides participants with comprehensive knowledge of OOH by combining on-site training with interactive learning.

Rosanne has led the industry’s government affairs efforts coordinating industry response and communications on regulatory and tax issues.

Rosanne’s business career spans a wide variety of media and senior roles. She began her advertising career with Mediacom where she held several positions before taking on the role of Vice President, Marketing and Research. Her research into “What Works in OOH” was published in the Journal of Advertising Research and presented internationally in the UK, Australia and the US.

The Advertising Club of Toronto presents the 2016 Out of Home Showdown, the 5th annual competition of out of home campaigns executed in Canada over the past year. Taking place at the ARCADIAN COURT at 401 Bay St, 8th Floor (at Queen W) from 11:00 am to 3:00pm on October 20th, 2016. This year’s event has a ROCK & ROLL theme. Lunch will be provided by world famous Oliver & Bonacini.

OOH Media providers will enter their best campaigns to compete for awards and the coveted SHOWDOWN Grand Prize. The categories of competitive entries will be judged in advance by a panel of industry leaders. All entries in each of the categories will be presented, and the winner of each will be announced on stage. Once each category winner is determined, we will crown the Grand Prize winner of THE SHOWDOWN.

Abby Worthington: Director, Head of Print & OOH Investment at Amplifi is confirmed as keynote speaker. In her current role for the Dentsu Aegis Network, Abby manages the OOH investment across all of Canada. Although this role is designed to consolidate investment and ensure high value across all of the Networks’ clients, it also allows for a top level review of key programs, ensuring consistency and first class work across the board.

Tickets can be purchased at

All proceeds will go to Ad Club sponsored charities:
NABS (The National Advertising Benevolent Society) The Hospital for Sick Children (SickKids Hospital), as well as advertising bursaries for Colleges and Universities and many other worthy charitable causes.

Category 5, Clear Channel, COMB, OMAC, Outfront, Quebecor, Rouge.

About The Advertising Club of Toronto:

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising and marketing.

The Ad Club’s mandate is to raise and distribute charitable funds by organizing events that present the newest ideas and developments in the advertising industry and create social and business networking opportunities for ad industry colleagues.


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