DPAA Leads Advertising Week Sessions on Programmatic DOOH and Location Data

NEW YORK, September 25, 2017 – DPAA, the global organization for everything digital out-of-home, will lead a pair of Advertising Week sessions focusing on two timely elements of the sector’s rapid growth: location data and programmatic.

The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. It is anticipated that some panelists will be announcing new digital agreements and application launches.  

“Digital out-of-home’s great strength is that is can reach today’s mobile consumer outside the home with relevant, targeted ads,” said Barry Frey, President & CEO of DPAA and moderator of the panels. “These sessions will address some of the game-changing technology that is fueling the growth of the DOOH sector, and more importantly will focus on what it all means for the future of brands and how they will impact consumers.”

The DPAA sessions:

“Digital Out-of-Home & Programmatic: Current Practices, Future Growth”

Tuesday, September 26, 3pm ET

Target Media Stage at Playstation, 1515 Broadway

Moderator: Barry Frey

Panelists:

Ian Dallimore, Director Digital Innovation & Sales Strategy, Lamar Advertising

Mike Gamaroff, SVP Channel Strategy, Sito Mobile

Matt Schroeder, Group Analytics Director, Cross Media

Andreas Soupliotis, Founder & CEO, Hivestack

Session description: Digital marketers, DOOH network, ad tech and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth.

“How Location Data is Transforming Advertising”

Wednesday, September 27, 4:30pm ET

Target Media Stage at Playstation, 1515 Broadway

Moderator: Barry Frey

Panelists:

Scott Marden, CMO, Captivate

Marta Martinez, CRO, Intersection

Chris Polos, Head of Sales, Verifone Media

Session description: Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts, and in many cases knowing where she will go next, location has been a game changer, especially when combined with digital out-of-home. Learn from experts how location data and digital out-of-home deliver a one-two punch!

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About DPAA (www.videoeverywhere.com)

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.

DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.

DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.

Twitter: @DPAAorg

Facebook: facebook.com/DPAAorg

YouTube: youtube.com/user/dpaavision

LinkedIn: www.linkedin.com/company/dpaa

Barry Frey on Twitter: @barryfrey

CONTACT

Mark Braff

Braff Communications LLC

201-612-0707

mbraff@braffcommunications.com

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