Recap of the “Digital Signage – No Alternative!” Conference in Moscow

The 7th international conference “Digital Signage – no alternative!” was held in Moscow on June 8, 2017 . This year, for the first time, the conference was organized in a new format, as part of the Russian Retail Week.

Most businesses today are already well familiar with digital signage. That’s why this year, unlike previous events which mostly discussed trends,  speakers focused on more pragmatic aspects: how to maximize return on investment from digital signage projects; analysis, statistics, case studies and practical advice on implementation.

The conference was opened by a special guest from marketing association POPAI UK, Phil Day. He said 70% of shoppers still plan to shop in brick-and-mortar stores, despite competition from on-line shopping. However, 76% of customers would like to use interactive digital signage while in stores.

The challenge today is to create digital signage networks that would help achieve tangible business goals. Drawing examples from UK retailers’ networks (Heinz, Unilever, Vodafone, Boots and others), Phil Day gave practical tips on each step of digital signage deployment, such as planning, execution and measurement.

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30,000 of Crane’s “smart” vending machines help big brands engage customers nationwide

A DPAA-sponsored feature.

Crane specializes in “smart” vending machines that include touch screens, wireless connectivity and value-added services such as credit card and mobile payment options.

Crane Connectivity Solutions joined the Digital Place Based Advertising Association (DPAA) in 2015.

Freelance reporter Mel Stott chatted recently about the company with Sharon A. Peyer, Crane’s VP, Media Network.

Sharon Peyer
Sharon Peyer, Vice President, Media Network
Crane Connectivity Solutions

Your promotional materials say that Crane is reinventing the vending machine experience. Please tell us what you are doing in this area, particularly as it relates to digital out-of-home media.

The Payment and Merchandising Technologies business segment of Crane Co. manufactures and sells vending machines, as well as cloud-enabled connectivity solutions for many unattended retail channels, including vending.

Our vending machines today are “smart” – they come with fully integrated touch screens, a wireless connection, and value-added cloud-based services that both attract more consumers and increase their engagement at the point of sale. In addition to making it possible for consumers to pay by credit card or mobile payment, such as  Apple Pay and Android Pay, these features enable brands to engage consumers based on anything from their geographic location to the products they’re purchasing in the machine.

A Crane vending machine
Do you sell your vending machines to individual venues/buildings, or to vending operators? How many machines do you have in the field at this time? Continue reading

Nielsen study: OOH most effective in driving online activity

The new study by Nielsen found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Activations from OOH past six months_Nielsen March 2017 Study

The survey shows that online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26% of gross search activations generated by TV, radio, print and OOH, combined but it only accounts for 7% of the total combined advertising spend.

Online Activations Indexed Against Media Spend_Nielsen March 2017 Study

“The Nielsen survey provides conclusive evidence of the value of OOH in driving online activity.  OOH serves as a trigger for online search with consumers on the go,” said Rosanne Caron, President; OMAC.

To view the full study please click here.

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Digital Signage Moscow conference will be held during Russian Retail Week, June 5-10, 2017

Sponsored feature.

Russian Retail Week, one of the most important events in retail industry in Russia, will take place June 5-10 in Moscow. This year the organizers expect more than 5000 participants.

The Russian Retail Week is attended by CEOs, top managers and marketing and IT specialists.

The international conference «Digital Signage – no alternative!» will be held on June 8. It is the largest event of Russia’s digital signage industry, taking place annually since 2011.

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Digital signage display vendor profile: media mea

A DPAA-sponsored feature.

Atlanta-based media mea is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/LED digital signage displays. The company joined the Digital Place Based Advertising Association in early 2015. Freelance reporter Mel Stott chatted recently about the company’s business — and origins of its unique name — with Mohamed Ghalayini, media mea’s General Manager.

Before we explore media mea’s role in the DOOH ecosystem, please tell us about the origins of your company’s name.

Our bespoke “media mea” name is derived from Latin and means “My Own Scripture”. This is telling the prospective client that an interactive digital display from media mea will be completely customized and molded to the look and feel of their choice.

Please tell us about the types of display products offered by media mea. 

We offer all sorts of indoor and outdoor LCD, OLED, LED and transparent interactive digital signage displays. They range in sizes from 7” all the way up to 98” in LCD. And to any unlimited size in LED. Our brightness on these LCDs range from 350 nits up to 3500 nits. And on the LEDs brightness range from 2000 nits up to 8000 nits.

We also include a camera, PC/Android OS, RFID and other modules that we embed within each of our units. A payment terminal can be built-in for accepting credit cards, with paper receipts.

A media mea installation

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Imported LED signs fail FCC emissions tests, says Watchfire

Sign owners risk deactivation and fines.

DANVILLE, Ill. — (May 1, 2017) — Watchfire Signs, a leading manufacturer of outdoor LED signs and digital billboards, has published a white paper that alleges widespread electromagnetic interference from imported digital signs and billboards that can impact everything from cell phones to aviation towers.

Sign owners have faced forced shut-down of non-compliant signs along with the prospect of large fines from the FCC.

The white paper reveals the discovery that Asian-manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass Federal Communications Commission (FCC) limits.

The newly released white paper goes on to detail disregard and in some cases outright cheating on FCC testing requirements by importers. Continue reading

Blue Bite helps DOOH networks measure campaign ROI via mobile device engagement

Blue Bite, an active member of the Digital Place Based Advertising Association (DPAA) for several years, is a company that enables DOOH media owners to add connective capabilities using wireless and/or sensor technology. Blue Bite’s technology provides an additional content distribution channel and ROI measurement tool.

Freelance reporter Mel Stott chatted recently about the company with Mikhail Damiani, CEO & Co-Founder.

What is Blue Bite and how did the company get its name?

Blue Bite is a digital experience engine that delivers contextually-aware content through smart objects. We enable companies, such as media owners, to add connective capabilities to OOH formats using wireless and/or sensor technology, providing an additional content distribution channel and measure of ROI.

Blue Bite is a play on the word ‘Bluetooth,’ the first wireless technology utilized by our company. Our shark’s teeth logo was created by our own Chief Product Officer, Paul Knight.

It sounds as if a consumer could encounter your technology at numerous touch-points. Can you provide an example of the places a consumer might interact with your technology on his or her typical daily journey?

A consumer might interact with our technology at a transit station while waiting for the next train or bus; a storefront as they walk down the street; in a taxi while commuting; at the airport while walking to or sitting at their gate; or at a retail display as they shop.

What degree of reporting do you offer advertisers?

Real-time data is available for every smart object engagement. Information captured in the Blue Bite dashboard includes time and location of engagement, device information, prior user engagements and specific content that was viewed. Advertisers are able to measure success through accurate analytics, enabling transparent ROI reporting for clients.

What are some of the leading brands that have used your technologies?

On the OOH side, we have worked with major media companies including Lamar Advertising, Intersection, JCDecaux, CMT and Adspace Mall Networks, among others. We have also completed hundreds of successful campaigns for major advertisers including Ford, Samsung, Paramount Pictures and Puma.

Blue Bite technology in action

Of the technologies that you deploy, do you see one or two becoming ubiquitous for marketers? Continue reading

Programmatic DOOH ad space will be in high demand: IPONWEB

A recent addition to the Digital Place Based Advertising Association’s (DPAA) membership ranks was IPONWEB, a global technology company. IPONWEB is at the forefront of the increasing use programmatic in the digital out of home industry, helping DOOH networks develop new revenue streams.

Freelance reporter Mel Stott chatted recently with Brian Golbere, IPONWEB’s GM of Emerging Technology, about the company.

Please tell us about IPONWEB’s business and its role in the digital out-of-home ecosystem.

IPONWEB is a global technology company that specializes in programmatic, RTB and machine learning. We started in digital advertising over 12 years ago, applying powerful algorithmic and data-driven decisioning to digital display, video and mobile inventory being traded in real-time. We quickly realized that the same underlying technology frameworks apply equally well to other media channels, including TV and DOOH.

Today, we work with DOOH media owners who are looking to open new revenue streams by tapping into digital budgets and monetizing unsold inventory at the screen and audience level via programmatic channels. We partner closely with these publishers to understand their unique business requirements, legacy systems and data assets to engineer 1st-party programmatic platforms tailor-fit to achieve their goals.

Brian Golbere

When was the company founded? Continue reading

DPAA Publishes Programmatic Standards for Digital Out-of-Home Media

Benefits Buyers and Sellers by Expanding Opportunities for Targeting and Transacting.

Creative & Technical Specs Work Led by Prohaska Consulting and Published after Thorough Review by Market and Stakeholders. 

NEW YORK, April 10, 2017– The Digital Place Based Advertising Association (DPAA) has released programmatic standards for the digital out-of-home (DOOH) industry, as part of an ongoing process to facilitate DOOH transactions.

The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. They have been produced in coordination with DPAA companies, with leadership provided by Prohaska Consulting and published on the DPAA’s website. The standards have been reviewed by Demand-Side Platforms (DSPs) and media owners.

Barry Frey, DPAA president & CEO, said, “In recent years, our annual survey of media planners consistently has shown that programmatic availability will lead to higher levels of spending on DOOH media, which is not surprising since programmatic boosts targeting ability, efficiency, speed of transaction and ROI. These standards put DOOH in a leading position for programmatic adoption, providing exciting opportunities and enabling broad-based compliance that even television and radio have not yet achieved.”

Frey said that many of DPAA’s members already comply with the standards. This positions DSPs well to put this new functionality to work for their clients and their increasing DOOH budgets. Continue reading

Moscow: the 7th «Digital Signage – no alternative!» conference, now part of the Russian Retail Week

The 7th international conference «Digital Signage – no alternative!» will take place on June 8 at the Moscow World Trade center. This year, for the first time, the conference will be held in a new format, at the marketing section of Russian Retail Week.

The business conference will be accompanied by an exhibition of digital signage solutions The exhibition is part of the Russian Retail Week program that will last from June 6 to June 8.

The Russian Retail Week is an annual event focusing on industry analysis, major trends and solutions.

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