By Richard Murton, Display Technlology.
Like many industries, the food industry is facing challenging conditions. Supply-side issues are pushing up the prices of some ingredients and for some, labour costs are also increasing.
The problem is that at this time for many restaurants, especially fast-food restaurants, competition doesn’t allow them to increase prices much to reflect these higher costs. This means that these businesses have to look to technology, in particular digital signage, to improve their margins. Here are three ways in which it can do so.
Keeping costs down.
The idea of changing prices according to the factors which influence demand is not new. It does, however, have more significance for the food industry since there are not just seasonal variations in what people eat, but the time of week and even time of day can both heavily influence how long people take to eat and hence what foods they want. For example, the same restaurant might only serve quick breakfasts and buffet lunches on weekdays, but offer a brunch option on weekends.
Up until the arrival of digital menus, managing these different pricing structures was expensive and time-consuming. It involved either printing and distributing the right menus at the right time or having all the different prices on display at the same time, leaving customers (and indeed staff) to pick their way through them, thus opening up lot of potential for confusion (read staff mistakes and/or unhappy customers) and/or making it obvious that different prices were being charged for the same item of food.
Digital signage makes it almost effortless to display the right price at the right time, regardless of how often you’re changing it. Continue reading
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