Topgolf, a company that inspires people of all ages and skill levels – even non-golfers – to come together for playful competition, recently joined DPAA. Mel Stott chatted with YuChiang Cheng, President of Topgolf Media.
Please tell us about Topgolf’s business.
Topgolf is a global sports entertainment brand with in-venue entertainment, media properties, original streaming video series, mobile gaming, immersive simulators, competitive tours, more than 100 live concerts annually, pop-up social experiences and the world’s largest digital golf audience.
Across its 34 venues worldwide and growing, Topgolf offers fun and interactive games for all ages and skill levels, paired with an outstanding chef-driven menu, top-shelf drinks, big screen TVs, flexible private event spaces and music in climate-controlled bays for year-round comfort.
Like many industries, the food industry is facing challenging conditions. Supply-side issues are pushing up the prices of some ingredients and for some, labour costs are also increasing.
The problem is that at this time for many restaurants, especially fast-food restaurants, competition doesn’t allow them to increase prices much to reflect these higher costs. This means that these businesses have to look to technology, in particular digital signage, to improve their margins. Here are three ways in which it can do so.
Keeping costs down.
The idea of changing prices according to the factors which influence demand is not new. It does, however, have more significance for the food industry since there are not just seasonal variations in what people eat, but the time of week and even time of day can both heavily influence how long people take to eat and hence what foods they want. For example, the same restaurant might only serve quick breakfasts and buffet lunches on weekdays, but offer a brunch option on weekends.
Up until the arrival of digital menus, managing these different pricing structures was expensive and time-consuming. It involved either printing and distributing the right menus at the right time or having all the different prices on display at the same time, leaving customers (and indeed staff) to pick their way through them, thus opening up lot of potential for confusion (read staff mistakes and/or unhappy customers) and/or making it obvious that different prices were being charged for the same item of food.
Digital signage makes it almost effortless to display the right price at the right time, regardless of how often you’re changing it. Continue reading →
Reflect, a Dallas-based, full-service provider of digital signage technology, joined DPAA earlier this year. Mel Stott recently chatted with Matt Schmitt, Reflect’s President & Co-founder.
Please tell us about your company’s business, including your AdLogic platform and ReflectMedia service.
Reflect has been helping brands power digital media networks since 2001. We have an enterprise-class content system called ReflectView, which supports digital signage and interactive applications across a variety of screen and device types.
Our AdLogic platform was developed in response to an industry need for a highly automated approach to ad trafficking, delivery and reporting. One important point about AdLogic is that it can work in conjunction with programmatic ad sales, but at its core it serves a vital function for direct media sales – i.e. a media network selling directly to agencies and brands.
Arch Global, a financial planning firm for individuals, families and businesses, recently joined DPAA. Mel Stott spoke with Sheraz Iftikhar, Managing Partner, Arch Global, about his company.
Please tell us a bit about Arch Global’s business.
Arch Global Advisors provides comprehensive financial planning for individuals, families and businesses. Collectively, our team has more than 50 years of wealth management experience. Using the Voya Financial Advisors independent platform, we bring to bear high-value investment products and services from some of the top financial firms in the country. Continue reading →