DPAA Leads Advertising Week Sessions on Programmatic DOOH and Location Data

NEW YORK, September 25, 2017 – DPAA, the global organization for everything digital out-of-home, will lead a pair of Advertising Week sessions focusing on two timely elements of the sector’s rapid growth: location data and programmatic.

The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. It is anticipated that some panelists will be announcing new digital agreements and application launches.   Continue reading

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DOOH tech provider Arrow powers major networks behind the scenes

Arrow Intelligent Systems (AIS), a leading OEM services provider with particular expertise in Visual Media, recently joined the DPAA’. Mel Stott talked about the company with Scott Falso, Director of Market Development.

What is Arrow Intelligent Systems and what do you do in the digital out-of-home arena.

Arrow Intelligent Systems (AIS) is a leading OEM services provider with particular expertise in visual media.  Our acquisition of Seneca Data in 2014 brings market specific engineering and product development experience to the team. Arrow’s primary play in digital out-of-home is helping networks with purpose built playback, display and interactive kiosk technology backed by a suite of services to lower costs and increase customer experience.

The media player itself is often taken for granted when people talk about digital out-of-home, but of course they are of extremely high importance. What sets your media players apart?

Arrow has a broad offering of media players ranging from tier 1 solutions from HP, Dell and Lenovo as well as niche brands like Seneca. Seneca media players are purpose built for digital signage networks and have been optimized for 24/7 operation.

Arrow has partnered with leading content management companies such as Broadsign (DPAA member), to offer players that have been optimized and certified for their application software. Arrow’s extensive testing and validation takes place in their Advanced Engineering Services center that includes a thermal chamber, 4k video wall arrays and a variety of bench-marking software. Validation done in the factory ensures project success in the field.

In addition to media players, Arrow offers commercial displays both framed and unframed to be used in kiosk, video wall and outdoor environments.

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Arrow Systems in action. Photo courtesy of franckreporter

 

Do you sell your screens directly to the venues, or to network content providers… or both? Continue reading