Vyoma Media, India’s leading out-of-home digital media solution company, recently joined the DPAA as the group’s latest international member and first from that country. Mel Stott recently chatted with Shoumitro Goswami, Vyoma’s COO.
In what types of venues are your screens located?
We are currently located at railway stations across India and have been fortunate to have an on-going relationship with the Indian Railways for a number of years now. Specifically, our screens are located at the ticket counters where on average 23 million tickets are bought every day. This allows us to engage with a captive audience who are typically waiting in-line for 10-15 minutes.
We’re also exploring opportunities within the ever expanding Metro system, local bus and highways network in the country.
What type of content do you play?
Our goal is to inform travelers better, which in the past only happened verbally when the traveler came face to face with the ticket counter executive.
In order to get travelers to view our screens, the bottom ¼ of every screen shows their ticket information (details of a traveler’s purchase and journey). So now when they are purchasing their ticket they have already got a preview of their details on the screen before completing their payments.
On the top ¾ of the screen we show advertising, railway content and also content that we’ve created in-house. Advertisements are normally a 10-30 second video, animation or stills that are provided by our clients. Railway content includes trip-related information and public service announcements.
We also put up engaging content that might include cricket or sport scores, information about the location the traveler is at, historical highlights and relevant national news highlights.
How many consumers see your screens each month? Continue reading