Rosanne Caron to receive OOH industry merit award from The Advertising Club of Toronto

The achievement award will be presented to the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) during the ROCK & ROLL themed OOH Showdown at the Arcadian Court.

TORONTO, Sept 8, 2016 – The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne Caron will be honored for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016.

Rosanne Caron

Rosanne has served as President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years and in 2015 took on the added role as President of COMB (Canadian Out-of-Home Measurement Bureau). Rosanne has helped to advance the OOH industry through the development of measurement, marketing and education initiatives designed to increase acceptance and consideration of OOH advertising.  Continue reading

How Quividi’s audience measurement tech helps DOOH networks wow audiences and attract top advertisers

A DPAA-sponsored feature.

By Mark Braff.

Quividi’s anonymous video analytics (AVA) platform counts and qualifies digital out-of-home audiences in real time via video sensors installed in digital displays.

The Paris-based company calls itself “the only Anonymous Video Analytics technology with a 10-year track record across tens of thousands of points.” Quividi software runs on signage players, iOT devices, servers, with most video sensors and under most operating systems.

I recently chatted with Ke-Quang Nguyen-Phuc, Quividi’s CEO about his company.

Mark Braff: Tell us about your Anonymous Video Analytics (AVA) platform. What types of information does it gather?

Ke-Quang Nguyen-Phuc: Quividi’s AVA platform accurately counts and qualifies audiences in real time.

For any communication running on a Quividi-equipped screen, we provide an extensive range of contextual information: gender, age and mood of the viewers as well as the total dwell time while in the field of view of the video sensor, the total attention time (i.e., the time when a person’s face is turned towards the video sensor) and the position and distance from the video sensor.

In addition to the above data, which is collected for each viewer, Quividi produces an estimate of the total footfall in front of the video sensor.

Ke-Quang Nguyen-Phuc, CEO of Quividi

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Digital Signage Federation Simplifies Membership Fee Structure

Warrenton, VAThe Digital Signage Federation® (DSF), the independent not-for-profit trade organization serving the digital signage industry, has imtroduced a new membership fee structure. The new fee structure not only recognizes a broader definition of “end users,” now to include brands/advertisers and digital network operators, at its “Tier 1” level, but also incentivizes enrollment by offering a very affordable annual membership fee of just one hundred dollars ($100US).

“Tier 2” now extends the same $250 annual fee currently applied solely to industry consultants. However, integrators will now join the DSF at the “Tier 3” rate, the same annual fee of $500 required formerly from only industry vendors and suppliers.


  • Tier 1 – End Users, Brands/Advertisers, and Network Operators – $100/year per organization
  • Tier 2 – Consultants – $250/year per organization
  • Tier 3 – Vendors, Suppliers, and Integrators – $500/year per organization

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Winners of the global Out of Home association’s 2016 Awards (FEPE)

FEPE International Awards 2016.

Nancy Fletcher and John Ellery are joint winners of FEPE Lifetime Achievement Award. Women’s Aid by Ocean wins Creative Award. 

FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd).

The award winners were chosen by a jury of FEPE board directors and former Presidents, all senior representatives from the worldwide OOH industry.

The joint winners of the Lifetime Achievement Award were Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

Nancy and John
Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

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Matthew Dearden appointed President of FEPE International

Barcelona, Spain:  Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President,  Antonio Vincenti. 

In his new role as President of FEPE, Matthew has outlined a new vision for the organisation, centered around ‘Inspiration’.  The theme reflects both the creative power of the outdoor medium to connect advertisers and people, and also FEPE’s role: to inspire the out-of-home advertising business.

Matthew Dearden - President Europe CCO
Matthew Dearden

Matthew will also be responsible for chairing the FEPE Board, comprised of senior executives from the global out-of-home industry, to lead FEPE’s new vision and support the organisation’s worldwide lobbying for outdoor advertising with authorities, international organizations, political opinion formers and the communication media.

Matthew – a Vice President on the FEPE Board since 2014 – replaces Antonio Vincenti CEO of Pikasso, Lebanon, who has been in the role of President since 2014.  Continue reading

OOH ad buying software provider DOmedia joins the Digital Place Based Advertising Association

DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the DPAA.

DOmedia, based in Columbus, Ohio, recently announced the close of a Series A funding round totaling $3 million. The funds will be used to extend DOmedia’s suite of OOH media buying software for advertising agencies of all sizes; develop new applications to serve the 1,600 advertising vendors that currently use DOmedia; and support the ramp up of DOmedia’s hiring initiatives within sales, marketing and technology.  Continue reading

Rouge Media reaches millions in beauty, campus and resto-bar venues

A DPAA-sponsored feature, by Mark Braff.

Rouge Media operates networks of digital screens on college campuses, in beauty venues and restaurants/bars in North America. Rouge Media’s screens reach millions of people on their daily journeys out of home, helping major international brands to connect with these consumers.

We spoke recently with Rouge’s Alison Jacobs, EVP North America, about her company.


Mark Braff: Tell us about your network. In what types of venues/places do you have screens?

Alison Jacobs: We have three networks in North America where we place digital screens – Beauty, Campus and Resto-Bar. Beauty is a platform reaching women 18-54 years of age, Campus reaches students 18-24, and Resto-Bar reaches adults in the 18-49 age range. Continue reading

Out-of-home circulation data research firm Peoplecount: DPAA member profile

By Mark Braff.

Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. Many of Peoplecount’s models have been approved by auditing bureaus such as the Traffic Audit Bureau (TAB) and the Canadian Outdoor Measurement Bureau (COMB).

The company also provides in-depth audience insights and campaign effectiveness research to out-of-home advertising and digital signage networks. Peoplecount recently launched its Placescount Wi-Fi analytics service for place-based media metrics.

We chatted with Kelly McGillivray, the company’s president and chief methodologist.

Kelly M
Kelly McGillivray

Peoplecount Logo
Mark Braff: Tell us about Peoplecount and its role in the digital place-based media sector.

Kelly McGillivray: Peoplecount conducts both pre-packaged and custom audience metrics and campaign effectiveness research for traditional out-of-home advertising and place-based media. The company was established over 20 years ago in Toronto, Canada.

Our metrics are always location-based and comprise both quantitative and qualitative research. We are technology agnostic, using third-party measurement tools and techniques to best fit the location and desired metrics.

We have used video counting, Wi-Fi analytics, beam counters, surveyors and stealth observers, often combining on-site observations with modeling.

Peoplecount has worked with the Traffic Audit Bureau for many years, developing its pedestrian volume model and, most recently, measuring media audiences in over 130 transit systems.  Continue reading

Billboard from a fake funeral home urges drivers to text and drive

Out-of-home advertising company Cieslok Media and Montreal ad agency john st. launched a fake funeral home billboard campaign promoting “text and drive”.

The advertisement, located on one of Toronto’s busiest throughway, the Gardiner Expressway, will surely not be missed by commuters. The message from the fake funeral home, meant to get a reaction, blatantly encourages drivers to text and drive with the assumption of increased business for the funeral home. The ad is designed to get people to think of the real consequences of texting and driving.


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DPAA’s Video Everywhere Summit 2016 will take place on October 27

Save the date: the Video Everywhere Summit will be held on October 27, 2016 at the historic Roosevelt hotel in New York City.

Video Everywhere Summit is organized by the Digital Place Based Advertising Association (DPAA) and is the largest annual event dedicated to Multi-screen viewing, Video Neutral Planning and the role of Digital Place Based media in today’s fast evolving media ecosystem.

For more info on the 2016 SUMMIT, contact DPAA at

And, by the way, check out the brand new DPAA web site:


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