Peter J. Solomon Company and Verifone Media Present Inaugural “Pulse of the Industry: DOOH” Teleconference

PJSC Managing Director Mark Boidman and Verifone Media GM Paul Jankauskas to host teleconference and Q&A on key trends, developments in Digital Out Of Home (DOOH) and Digital Media.

New York — The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday  May 11, 2016 at 11 a.m. ET.

Led by Verifone Media General Manager Paul Jankauskas and PJSC’s Mark Boidman, the teleconference is intended to foster a unique and in-depth discussion of the DOOH challenges and opportunities industries and brands face today, along with key trends driving the DOOH Revolution.

The 45-minute session will include an open forum for Q&A.
“We’re at a turning point with DOOH, overcoming many of the industry factors that once worked against us,” said Paul Jankauskas. “As consumer lifestyles and purchasing habits continue to evolve, DOOH is a critical component of the overall advertising mix, reaching the right consumer, at the right time, in the right place.”

“With connected consumers engaging more and more in DOOH media and signage nearly everywhere outside of their homes, the industry has huge growth potential,” said Mark Boidman. “Geolocation-based media and tech is revolutionizing DOOH and amplifying mobile media campaigns.”  Continue reading

42 OBIE 2016 Awards for Exceptional Out of Home Advertising

Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors.

(Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards were honored at a celebration during the 2015 TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

“The OBIE Awards celebrate outstanding creativity and design, honoring those who make truly unforgettable advertising,” said OAAA Chief Marketing Officer Stephen Freitas. “This year’s winners demonstrate the countless ways that simplicity and beauty can be captured and expressed through the out of home advertising medium.”

Jackson Marketing Group was honored with the 2016 Best Billboard Campaign award for the “2015 Season Kickoff” campaign for Big League World Series. Inspired by photos of previous Big League World Series players and games, billboards in South Carolina featured images of the young athletes in exciting and moving baseball poses.  Continue reading

OAAA’s Report Reveals How out of Home Advertising Drives Real Online Engagement in an Era of Digital Fraud

Outdoor Advertising Association of America Exposes Digital’s Reality Problem.

NEW YORK, NY–(Marketwired) –  The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question.

This is What Reality Looks Like,” written in partnership with agency of record Partners NYC (PNYC), will be made public as 4A’s Transformation 2016 kicks off in Miami, and is a comprehensive analysis of the OAAA’s widely covered Feel The Real campaign.

“With Feel The Real, we conducted a two-month-long experiment to prove the immense value of OOH while communicating its power and purpose,” said Stephen Freitas, Chief Marketing Officer at OAAA. “I believe these results will spur much needed conversation in our industry.”

Launched at Advertising Week 2015, Feel The Real saturated New York City and 20 major markets nationwide with over 1,400 unbranded OOH units, both digital and traditional. OOH ads were deployed at eight different levels of targeting, narrowing in on media agencies and even individuals with over 280 custom messages.

 

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NYC’s MTA Issues RFP for Static and Digital OOH Advertising Concessions

Concessions Available for the Right to Advertise in Subways, Buses, and Commuter Railroads.

The Metropolitan Transportation Authority (MTA) announced the release of a Request for  Proposals (RFP) for media firms interested in the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA rail and bus network.

In addition to managing the MTA’s advertising portfolio, the RFP calls for the winning firm to create a robust network of digital screens to be placed in stations, on platforms, and in buses and train cars.

This new network would serve as an additional platform for revenue generating advertising, while at the same time giving the MTA additional ways to communicate next train/bus, track information, service status and planned service changes to consumers, all at no cost to the riding public. Continue reading

DPAA’s 9th Annual Video Everywhere Summit Scheduled for Thursday, October 27, 2016

Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week.

NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue.”

Theroosevelthotel

“Madison Avenue, the birthplace of advertising, is an apt location for the event since the Summit attracts throngs of brand and agency senior executives across the total advertising spectrum,” said Barry Frey, President and CEO, DPAA. “Additionally, as a centerpiece of NY Digital Signage Week, the Summit brings together all of the global leaders in digital place-based, digital signage, out-of-home plus ad-tech and other business partners.

“We are once again projecting a sold-out event featuring a lineup of powerful speakers who will share their knowledge, insights and in some cases controversial views on digital, OOH and the video landscape,” Frey continued.

Last year’s Video Everywhere Summit made news with speakers from the likes of Visa, Mastercard, Y&R, Publicis Groupe, Havas, WPP and other leading marketers and agencies. Continue reading