Videos of presentations from the 2015 DPAA Video Everywhere Summit in NY

The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel.

Barry Frey
Barry Frey, President and CEO of DPAA

Opening Remarks by Barry Frey CEO (Video, 14:50) 

Stuart Elliott interviews Lori Hiltz & Rishad Tobaccowala (Video, 21:17)


Programmatic panel

Programmatic panel

Programmatic, the Way Forward (Video, 50:45)

Lori Hiltz, CEO of Havas NA on the future of media agencies (Video, 10:24) Continue reading

Coffee and Controversy: A Digital Signage Breakfast Debate by DSF, November 03, 2015

As part of the NYC Digital Signage Week, the Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate at Guy’s American Kitchen and Bar on November 3.

Ken Goldberg, DSF Chairman, moderated this entertaining discourse between four panelists. Each participant had to answer the same questions on topics ranging from technology to content and operations.

Over 80 attendees voted for their favorite panelist answers via a mobile app.

The panelists were (left to right):

Phil Lenger, President & Creative Director, Show + Tell;

Randy Dearborn, DSF 2015 Vice Chairman & Vice President Multimedia Technologies, MGM Resorts International;

Moderator: Ken Goldberg, DSF Chairman, CEO, Real Digital Media

Bryan Meszaros, CEO & Founder, OpenEye;

Dan McAllister, SVP/GM Americas of Scala.

The fresh format allowed for short answers and a quick pace of discussion. Everyone could see whose answer the audience liked the most, as the results were displayed live on a digital sign.

Some insights that got my attention included: Continue reading

Press coverage of the DPAA Video Everywhere Summit, November 03, 2015, NY, NY

Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien — and this is poised to increase over the next few years.

Looking ahead, DPAA CEO Barry Frey predicts that “by 2017 more than half of all OOH revenue will be digital and 10% bought programmatically. There will then be a steep curve towards programmatic.”

Jeff Gunderman, president and CEO of Eye Corp, spoke with The Drum at the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit about out-of-home advertising opportunities for marketers during the holiday season.

Eye Corp, which provides traditional and digital out-of-home advertising in malls, bars, and nightclub throughout the US, recently commissioned a survey that found 82 per cent of holiday shoppers say they plan to spend the same or more at the mall this year.

Gunderman, who leads the mobile integration committee for the DPAA and sits on the interactive committee for the OOH Advertising Association, discusses how shopping mall developers are increasingly investing more money and energy into turning them into ‘destination’ locations to appeal to consumers and how mobile can integrate with more traditional media.

You can find the video interview with Jeff here .


AdWeek singled out a presentation by Rishad Tobacowalla, chief strategist at Publicis Groupe and known Zen master of the agency world, who made great use of his 10-minute slot by identifying the year marketing was turned upside down, then offering ideas on how to think about successful marketing today and in the future.

After establishing that the three drivers of change in marketing and communications are globalization, demographic shifts and digitization, Tobaccowala pointed out that the increase in processing power in smartphones—today’s phones have greater processing power than all the computers in the first space shuttle, he noted—has empowered consumers like never before, turning them into veritable Davids with slingshots to marketers’ Goliaths. Read the original article here. 

MediaPost’s Joe Mandese covered a debate of top industry executives capping off the Digital Place-Based Advertising Association’s annual “Video Everywhere”.

The debate, which was moderated point/counterpoint style by Simulmedia CEO and Founder Dave Morgan, positioned advocates on two sides of an opposing question: Should video advertising be treated “agnostically and equally” regardless of the TV, PC, handheld or digital-out-of-home screen it appears on?  Continue reading

Why attend the DPAA’s Video Everywhere Summit and who will be exhibiting what on November 03 at the Crowne Plaza, Times Square

The Summit’s A-List roster of speakers will analyze the industry’s latest trends and present the best digital place-based media campaign case studies.

The agenda allows for extensive networking breaks, with Attract Media’s cocktail reception at the end.

This year’s DPAA Video Everywhere Summit will take place on Nov. 3 at the Crowne Plaza in NY. Registration is open at

The Intel & Partners Innovations Hall will feature exhibits from top providers of the latest ad tech for the digital place-based media.

Below is an exclusive peek into what this year’s exhibitors will be showing:

Attract Media: A division of TouchTunes, Attract Media is a new digital out-of-home advertising platform in more than 60,000 social venues nationwide. Their cross-screen ecosystem offers brands a compelling way to amplify Continue reading

Bulzi delivers hyper targeting to DOOH advertisers by using mobile phone location data

By Nurlan Urazbaev,


Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. However, DOOH has not yet become an easy-to-buy, staple line item in media plans, largely because it’s still lacking standardized metrics and tools for buying and post-campaign reporting.

California-based company Bulzi is offering what could be a breakthrough in the DOOH buying process.

If advertisers were asked if they’d like to pay only for your DOOH ads that are played in front of their target audience, the reaction would probably be that it sounds too good to be true.

According to Bulzi’s CEO Brent McKay, this is exactly what his company has brought to the DOOH media: “We serve ads based on how many consumers matching the advertiser’s target audience profiles appear near a DOOH screen in real time. When the number of ‘desired’ audience members in the vicinity of a screen meets the advertiser’s requirement, the Bulzi system triggers the planned ad to be displayed on that screen. The cycle repeats every time this situation occurs at any DOOH screen in the network,” says McKay.  Continue reading

Digital Place-Based Ad Revenue Growth Outpaces Other Major Media Sectors For First Half Of 2015

NEW YORK — The Digital Place Based Advertising Association (DPAA) announced today the sector’s revenue growth rate for the first half of 2015 outpaced that of all other major media.

Based on information collected by the certified public accounting firm Miller, Kaplan, Arase from digital place-based networks – including both DPAA members and non-members — advertising revenue for the digital place-based sector grew by 14.3% for the first half of 2015 versus the same period last year. This far surpassed the next closest growth media, radio, which gained 3.4% for the six-month period.

The 14.3% growth rate puts digital place-based media well on its way to equaling or surpassing estimated revenue of $1.015 billion for 2015, excluding cinema, as forecasted earlier this year by MyersBizNet.  Continue reading

Clear Channel Outdoor Americas enhances its digital out-of-home assets with Vistar Media’s location-based audience analytics

Starting October 12th, media agencies will be able to book Clear Channel’s DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S.

New York, New York –Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced it has partnered with Vistar Media, an advertising platform that helps brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home (DOOH) assets with location-based audience analytics.

Vistar Media uses location data from mobile devices to understand consumer behavior, and then delivers relevant messages to these screens using its ad serving platform.

Beginning October 12, CCOA will offer to media agencies, through Vistar, select DOOH inventory including roadside digital billboards, airport media and transit shelters throughout the U.S. Continue reading

The State of Out of Home Advertising, 2015

By Nurlan Urazbaev,
Digital Signage Pulse – DOOH industry’s news monitor.

As an market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article.

OOH Defies Traditional Media’s Downward Trend 

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength.

The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the 21st consecutive quarter year-over-year.

Mergers and acquisitions in the sector have reached record volumes. The technology side of the digital out of home (DOOH) business – digital signage – has been expanding at 15-22 percent CAGR (compound annual growth rate), rivaled only by mobile marketing tech.

As Media Post reported last week, “Over the last few years, OOH has managed to defy the downward trend affecting other traditional media, thanks in part to the rise of DOOH displays.”

Other reports confirm that gains are driven mainly by digital and mobile-related advertising. This is all the more impressive, considering less than two percent of roadside OOH is digitized to date. Continue reading

Media planners say digital place-based media is fueled by decline of TV, rise of mobile and programmatic

DPAA’s survey reveals that 59% of planners expect television’s share of media dollars to decline, other screens’ shares to rise.

NEW YORK, August 20, 2015 – The Digital Place Based Advertising Association’s (DPAA) annual survey of media planners identifies the disruption and decline of television, mobile opportunities and the rapidly growing focus on programmatic as key trends in the rapidly changing advertising landscape. The study indicates these changes will fuel the growth of digital place-based (DPB) media over the next several years.

Television in Decline

More than two-thirds (68%) of media planners rated TV high in effectiveness today, but just under one-half (49%) believe TV will be as effective in three years.

Mobile Opportunities

While television is in decline, planners expect other screens’ shares of media budgets to rise over the next three years: mobile (+86%), online (+67%), DPB (+34%). These results suggest the DPAA’s “Video Everywhere” strategy continues to align with planners’ outlooks. Sixty percent of those surveyed regard video everywhere, i.e., integrated multi-screen campaigns, as important in delivering advertising impressions, with 84% saying they will be important in three years. The planners said that DPB screens will more than double (56% vs 27%) in importance to the video everywhere strategy in three years’ time. Continue reading

Neil Morris: How Grand Visual Is Changing DOOH Advertising

Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse.
By Nurlan Urazbaev.

NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. What was the idea behind creating this company?

Neil Morris: Grand Visual was founded in 2005 with the belief that it could deliver real value by specialising in a ‘medium of the future’.

I remember seeing those first escalator panels at Tottenham Court Rd Station and admiring the sense of awe and wonder that they were instilling in the commuting public. They really captured the imagination and took advantage of what was clearly very valuable media ‘real estate’. Dan Dawson and I, having had some experience in digital advertising, saw the potential, but also the lack of digital out-of-home expertise in the market, and that’s why we founded Grand Visual.

In 2005, DOOH made up only 3% of the total out-of-home spend. For us, it was about realising the potential of an emerging medium; being there to help people see the creative capabilities of this new digital canvas and help it grow into what it is today.

NU: What was the founders’ professional background?

NM: My background was in TV, commercials and multimedia production and I had previously founded and sold a production outfit called Junction 7.

Dan Dawson’s previous expertise was in design and technology and how the two fuse together. He had spent his years before Grand Visual creating interactive and motion graphics for screen technology and events, and one day our paths crossed. The rest, as they say, is history.

Neil Morris, MD of Grand Visual

How did you get your first clients and what were their campaigns? Continue reading