DOOH audience analytics provider AdMobilize grew business by 2500% in 2016, has over 100 clients in 50 countries

By Mel Stott, contributor for DPAA.

One of the Digital Place Based Advertising Association’s (DPAA) newest members is AdMobilize, which joined the association this fall. AdMobilize provides the digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more.

Rodolfo Saccoman, CEO & Co-Founder of the company, told us more in a recent interview.

Tell us a bit about what AdMobilize does.

AdMobilize is a machine intelligence company making sense of the physical world. The company’s mission is to connect the physical world to the online grid by utilizing pioneering computer vision and artificial intelligence technology. We were born in 2012 to solve this problem for the OOH and DOOH industries.

Over the past 11 months we have seen first-hand a shift in the industry, and to our surprise, our 2016 growth has been about 2,500% over last year. Based on our internal forecasting methodology, our models suggest 2017 will be the year the entire industry will awaken to the power of machine intelligence.

In essence, AdMobilize makes any asset instantly smart, including static inventory. Our analytics platform and infrastructure is holistic, thus it encapsulates people, crowds, and vehicles. We can use your existing cameras and players or our patented “plug & measure” solutions, including the AdBeacon Computer Vision Camera optimized for street-level assets.

Complete installation of the AdBeacon Camera takes less than a minute to set-up and the camera takes 10 anonymous pictures per second; all while running and processing our proprietary machine-learning algorithms in real-time to an intuitive dashboard.

rodolfo-saccoman-photo

Continue reading

Industry experts launch voodooh, a specialist digital out-of-home production and consultancy company

A team of the digital out-of-home industry’s leading experts have formed voodooh, an independently owned digital out-of-home production and consultancy company specialising in unlocking the intelligent content, delivery and operational capabilities and opportunities within the digital out-of-home space.

Conceived as an impartial resource for advertisers, creatives, media owners, agencies, specialists and system integrators, voodooh brings unique skillsets and a combined experience of 40 years from within the world’s largest outdoor media owners.  The team will collaborate with partners to develop and execute dynamic, creative campaigns that utilise the powerful engagement possibilities of digital out-of-home with innovative solutions that are both cost-effective and easy to implement at scale.

voodooh’s leadership team includes:

vo_dooh

Founder, Keith Nilsen, has been involved in the digital out-of-home industry since its infancy and has worked in a variety of operational and creative roles for Clear Channel UK, Grand Visual, JCDecaux and most recently as Head of Digital & Creative for Clear Channel International.  Following a brief from Ogilvy in 2009, Keith pioneered the concept of dynamic content in digital out-of-home, working with partners to develop and deliver the world’s first vehicle recognition campaign for Castrol Oil. He has gone on to help deliver other notable campaigns and tech installations including Mini Not Normal, and the JCD Waterloo Motion.  Continue reading

DPAA member profile: mobile and DOOH ad platform Vistar Media

A DPAA-sponsored feature.

By Mel Stout.

In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Michael Provenzano, CEO & Co-Founder of Vistar Media.

Tell us about your geospatial technology and how it is used to gain insights into consumer behavior.

Vistar has built the first data agnostic system for defining audiences based on location, and analyzing the movement patterns of these audiences. We use aggregated consumer data to predict the affinity or the probability of a certain type of behavior in a certain area at a certain time. For example, we might ask, in this area of Manhattan over these four blocks, what is the probability of encountering someone who gets coffee at Starbucks every afternoon, between 3 and 6 p.m.? It’s about leveraging consumer mobility data to understand patterns and even connect these patterns with other data sets like purchase data, demographics, etc.

How do media owners, agencies and brands utilize your data?

Today, when marketers think of location data it often revolves around using location as a way to describe an individual consumer. For Vistar, we came from the very opposite side of the spectrum in looking for a way to help marketers use massive location datasets to reach the right audiences utilizing a one-to-many medium (out-of-home).

We are creatures of habit in daily behaviors so our software is looking for these consumer movement patterns. It is from this geospatial analysis that we gain insights and targeting parameters for OOH media campaigns.

On the flip side, the same movement datasets can be used to measure the success of a campaign whether the KPI is foot traffic, sales lift or even upper funnel brand awareness metrics.

michael-headshot
Michael Provenzano, CEO & Co-Founder of Vistar Media

Continue reading

UK adspend posts a record 5.2% growth in first half of 2016; DOOH up 28.9%

London, 25th October 2016: The UK’s authoritative advertising statistics, released today by the Advertising Association/Warc, show that UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum. The growth rate was 0.4 percentage points ahead of forecast, with adspend reaching a record £9,999m in total for the first six months of the year.

Growth in internet adspend was particularly strong, increasing 16.9% to reach £4,777m in H1. Within this category, mobile spend grew 52.6% to £1,723m – and for the first time mobile now accounts for over half of all online display adspend in the UK.

Digital formats continue to thrive across all media, with online video adspend increasing by 66.4%, to £252m, while native advertising spend also grew 29.9% to £451m in H1. Digital out of home increased 28.9% in H1 to reach £176m, taking out of home’s total spend to £511m.

In light of the data, full year growth forecasts for 2016 have been revised up 1.0pp to 5.2%. However the forecast for 2017 has been downgraded by half a point to 3.3%, as the impacts of the EU referendum result begin to unfold.

Tim Lefroy, Chief Executive at the Advertising Association said:

“Investment in UK advertising remains strong this year, and the trend towards digital and mobile continues – but the medium term is more complex. The Government should avoid any regulatory uncertainty that might affect advertising’s stimulus to the economy.” Continue reading

DOOH world beware: another patent owner wants to claim your money

I received this “press release” by email from David Sitbon, who is CEO and owner of a company named u-see2, according to this web site: http://u-see2.com/new/.

It struck me as odd, in many respects. I frankly have no idea what to make of it and I did not feel like digging deeper, since it’s not my field of expertise.

I post the doc as it was sent to me, without any edits:

“”Most of the US Dooh In-store vendors are using my patents. They will be asked to pay royalties for it, soon”.

This was said by Mr. David Sitbon,  a businessman who owns  a Dooh company called U-see2

The main patents is called “Advertising method and system with use of multi-screened computer monitor units” . The patent seems to claim that royalties are entitled for playing ads on almost any retail screen based on the service desks, facing customers.

Mr. Sitbon told us that the patent is valid to any counter screen (POS or other), playing Ads or promotions on screens located between the person who gives the service, to the person who gets the service (QSR, POS promo screens, Bank counters, etc) .  

“After few years of waiting and learning the US Dooh market”,  says Mr. David Sitbon, the owner of U-see2 , “we are currently choosing our local US partners, and getting ready to claim our rights, starting early 2017”.

A quick search over Google indicates that Mr. Sitbon has at least 10 additional Dooh patents.

The Most of his relevant  Dooh patent is called System & Method for Digital Multi- Lateral proofreading  during meeting.   . Either way, the 2 leading patents (which are mentioned above) are due to expire only on 2028, thus it seems he’s expected to play a significant role in the Global Dooh market in the coming years.” 
END OF COPY.

When I asked Mr. Sitbon’s representative, Avihai Michaeli, if they were aware of what the industry’s stance towards patent trolls was, he sent me the following (posted as is): Continue reading

Digital Signage Federation and DSF Europe start collaborating

Warrenton, VA – The Digital Signage Federation® (DSF), the independent not-for-profit trade organization serving the digital signage industry and DSF Europe, an independent affiliate of the Digital Signage Federation, have started collaborating.

As originally stated, DSF Europe maintains its own budget and annual agenda, participates in worldwide event and initiative planning, and has a seat on the DSF Board of Directors.

The continued expectation is that by providing a higher geographic profile and broader accessibility, the relationship will help attract DSF membership and participation in both North America and Europe where many multi-national companies already do business. At the same time it provides a greater opportunity to provide education, professional development and programming support for those organizations seeking to invest in or become more active in the digital signage sector.

Initially, collaboration efforts will include:
• Extension of DSF benefits to DSF Europe Members, including; discounts, certification, DSE benefits, member only access
• Access to the Business Climate Index model for the North American market
• Monthly Hangout series will feature more panelists from DSF Europe to provide an additional perspective
• More exchange of case studies between the DSF and our European partners Continue reading

Rosanne Caron to receive OOH industry merit award from The Advertising Club of Toronto

The achievement award will be presented to the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) during the ROCK & ROLL themed OOH Showdown at the Arcadian Court.

TORONTO, Sept 8, 2016 – The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne Caron will be honored for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016.

rosanne-caron-photo2016
Rosanne Caron

Rosanne has served as President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years and in 2015 took on the added role as President of COMB (Canadian Out-of-Home Measurement Bureau). Rosanne has helped to advance the OOH industry through the development of measurement, marketing and education initiatives designed to increase acceptance and consideration of OOH advertising.  Continue reading

How Quividi’s audience measurement tech helps DOOH networks wow audiences and attract top advertisers

A DPAA-sponsored feature.

By Mark Braff.

Quividi’s anonymous video analytics (AVA) platform counts and qualifies digital out-of-home audiences in real time via video sensors installed in digital displays.

The Paris-based company calls itself “the only Anonymous Video Analytics technology with a 10-year track record across tens of thousands of points.” Quividi software runs on signage players, iOT devices, servers, with most video sensors and under most operating systems.

I recently chatted with Ke-Quang Nguyen-Phuc, Quividi’s CEO about his company.

Mark Braff: Tell us about your Anonymous Video Analytics (AVA) platform. What types of information does it gather?

Ke-Quang Nguyen-Phuc: Quividi’s AVA platform accurately counts and qualifies audiences in real time.

For any communication running on a Quividi-equipped screen, we provide an extensive range of contextual information: gender, age and mood of the viewers as well as the total dwell time while in the field of view of the video sensor, the total attention time (i.e., the time when a person’s face is turned towards the video sensor) and the position and distance from the video sensor.

In addition to the above data, which is collected for each viewer, Quividi produces an estimate of the total footfall in front of the video sensor.

Ke-Quang-Nguyen-Phuc-Quividi-CEO
Ke-Quang Nguyen-Phuc, CEO of Quividi

Continue reading

Digital Signage Federation Simplifies Membership Fee Structure

Warrenton, VAThe Digital Signage Federation® (DSF), the independent not-for-profit trade organization serving the digital signage industry, has imtroduced a new membership fee structure. The new fee structure not only recognizes a broader definition of “end users,” now to include brands/advertisers and digital network operators, at its “Tier 1” level, but also incentivizes enrollment by offering a very affordable annual membership fee of just one hundred dollars ($100US).

“Tier 2” now extends the same $250 annual fee currently applied solely to industry consultants. However, integrators will now join the DSF at the “Tier 3” rate, the same annual fee of $500 required formerly from only industry vendors and suppliers.

 Exhibit

  • Tier 1 – End Users, Brands/Advertisers, and Network Operators – $100/year per organization
  • Tier 2 – Consultants – $250/year per organization
  • Tier 3 – Vendors, Suppliers, and Integrators – $500/year per organization

Continue reading

Winners of the global Out of Home association’s 2016 Awards (FEPE)

FEPE International Awards 2016.

Nancy Fletcher and John Ellery are joint winners of FEPE Lifetime Achievement Award. Women’s Aid by Ocean wins Creative Award. 

FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd).

The award winners were chosen by a jury of FEPE board directors and former Presidents, all senior representatives from the worldwide OOH industry.

The joint winners of the Lifetime Achievement Award were Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

Nancy and John
Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America and John Ellery, Executive Director of FEPE.

Continue reading