Outdoor Advertising Association of America Exposes Digital’s Reality Problem.
NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question.
“This is What Reality Looks Like,” written in partnership with agency of record Partners NYC (PNYC), will be made public as 4A’s Transformation 2016 kicks off in Miami, and is a comprehensive analysis of the OAAA’s widely covered Feel The Real campaign.
“With Feel The Real, we conducted a two-month-long experiment to prove the immense value of OOH while communicating its power and purpose,” said Stephen Freitas, Chief Marketing Officer at OAAA. “I believe these results will spur much needed conversation in our industry.”
Launched at Advertising Week 2015, Feel The Real saturated New York City and 20 major markets nationwide with over 1,400 unbranded OOH units, both digital and traditional. OOH ads were deployed at eight different levels of targeting, narrowing in on media agencies and even individuals with over 280 custom messages.