OAAA’s Report Reveals How out of Home Advertising Drives Real Online Engagement in an Era of Digital Fraud

Outdoor Advertising Association of America Exposes Digital’s Reality Problem.

NEW YORK, NY–(Marketwired) –  The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question.

This is What Reality Looks Like,” written in partnership with agency of record Partners NYC (PNYC), will be made public as 4A’s Transformation 2016 kicks off in Miami, and is a comprehensive analysis of the OAAA’s widely covered Feel The Real campaign.

“With Feel The Real, we conducted a two-month-long experiment to prove the immense value of OOH while communicating its power and purpose,” said Stephen Freitas, Chief Marketing Officer at OAAA. “I believe these results will spur much needed conversation in our industry.”

Launched at Advertising Week 2015, Feel The Real saturated New York City and 20 major markets nationwide with over 1,400 unbranded OOH units, both digital and traditional. OOH ads were deployed at eight different levels of targeting, narrowing in on media agencies and even individuals with over 280 custom messages.

 

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NYC’s MTA Issues RFP for Static and Digital OOH Advertising Concessions

Concessions Available for the Right to Advertise in Subways, Buses, and Commuter Railroads.

The Metropolitan Transportation Authority (MTA) announced the release of a Request for  Proposals (RFP) for media firms interested in the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA rail and bus network.

In addition to managing the MTA’s advertising portfolio, the RFP calls for the winning firm to create a robust network of digital screens to be placed in stations, on platforms, and in buses and train cars.

This new network would serve as an additional platform for revenue generating advertising, while at the same time giving the MTA additional ways to communicate next train/bus, track information, service status and planned service changes to consumers, all at no cost to the riding public. Continue reading

DPAA’s 9th Annual Video Everywhere Summit Scheduled for Thursday, October 27, 2016

Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week.

NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue.”

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“Madison Avenue, the birthplace of advertising, is an apt location for the event since the Summit attracts throngs of brand and agency senior executives across the total advertising spectrum,” said Barry Frey, President and CEO, DPAA. “Additionally, as a centerpiece of NY Digital Signage Week, the Summit brings together all of the global leaders in digital place-based, digital signage, out-of-home plus ad-tech and other business partners.

“We are once again projecting a sold-out event featuring a lineup of powerful speakers who will share their knowledge, insights and in some cases controversial views on digital, OOH and the video landscape,” Frey continued.

Last year’s Video Everywhere Summit made news with speakers from the likes of Visa, Mastercard, Y&R, Publicis Groupe, Havas, WPP and other leading marketers and agencies. Continue reading