A DPAA-sponsored feature.
Crane specializes in “smart” vending machines that include touch screens, wireless connectivity and value-added services such as credit card and mobile payment options.
Crane Connectivity Solutions joined the Digital Place Based Advertising Association (DPAA) in 2015.
Freelance reporter Mel Stott chatted recently about the company with Sharon A. Peyer, Crane’s VP, Media Network.
Your promotional materials say that Crane is reinventing the vending machine experience. Please tell us what you are doing in this area, particularly as it relates to digital out-of-home media.
The Payment and Merchandising Technologies business segment of Crane Co. manufactures and sells vending machines, as well as cloud-enabled connectivity solutions for many unattended retail channels, including vending.
Our vending machines today are “smart” – they come with fully integrated touch screens, a wireless connection, and value-added cloud-based services that both attract more consumers and increase their engagement at the point of sale. In addition to making it possible for consumers to pay by credit card or mobile payment, such as Apple Pay and Android Pay, these features enable brands to engage consumers based on anything from their geographic location to the products they’re purchasing in the machine.
Do you sell your vending machines to individual venues/buildings, or to vending operators? How many machines do you have in the field at this time? Continue reading