PJSC Managing Director Mark Boidman and Verifone Media GM Paul Jankauskas to host teleconference and Q&A on key trends, developments in Digital Out Of Home (DOOH) and Digital Media.
New York — The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET.
Led by Verifone Media General Manager Paul Jankauskas and PJSC’s Mark Boidman, the teleconference is intended to foster a unique and in-depth discussion of the DOOH challenges and opportunities industries and brands face today, along with key trends driving the DOOH Revolution.
The 45-minute session will include an open forum for Q&A.
“We’re at a turning point with DOOH, overcoming many of the industry factors that once worked against us,” said Paul Jankauskas. “As consumer lifestyles and purchasing habits continue to evolve, DOOH is a critical component of the overall advertising mix, reaching the right consumer, at the right time, in the right place.”
“With connected consumers engaging more and more in DOOH media and signage nearly everywhere outside of their homes, the industry has huge growth potential,” said Mark Boidman. “Geolocation-based media and tech is revolutionizing DOOH and amplifying mobile media campaigns.” Continue reading