PJSC Managing Director Mark Boidman and Verifone Media GM Paul Jankauskas to host teleconference and Q&A on key trends, developments in Digital Out Of Home (DOOH) and Digital Media.
New York — The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET.
Led by Verifone Media General Manager Paul Jankauskas and PJSC’s Mark Boidman, the teleconference is intended to foster a unique and in-depth discussion of the DOOH challenges and opportunities industries and brands face today, along with key trends driving the DOOH Revolution.
The 45-minute session will include an open forum for Q&A.
“We’re at a turning point with DOOH, overcoming many of the industry factors that once worked against us,” said Paul Jankauskas. “As consumer lifestyles and purchasing habits continue to evolve, DOOH is a critical component of the overall advertising mix, reaching the right consumer, at the right time, in the right place.”
“With connected consumers engaging more and more in DOOH media and signage nearly everywhere outside of their homes, the industry has huge growth potential,” said Mark Boidman. “Geolocation-based media and tech is revolutionizing DOOH and amplifying mobile media campaigns.”
DOOH media has emerged as a growing medium among global consumers; captivating a larger audience at an impressive rate. According to PQ Media, consumers were exposed to DOOH media for 14 minutes per week in 2013 – a 75 percent increase from eight minutes in 2007. Brands are starting to see a direct correlation between digital signage and sales, with Infotrends reporting that it can add an upswing in overall sales volumes by nearly 32 percent.
The teleconference is expected to include among its participants company executives and owners, agency professionals, advertisers, suppliers and media covering retail, c-store, petroleum and digital signage, as well as members of the broader digital media audience.
Information to access the teleconference will be released later this week. Further information is available online at pjsc.com/DOOH-pulse-of-the-industry.
About the Speakers
Mark Boidman is a Managing Director in PJSC’s Technology, Media and Telecommunications group, advising companies across the media and technology sectors, including digital media, marketing services, mobile and out-of-home media. He has been recognized by digital media industry executives and professional publications as a leading investment banker in the space, and was named 2015 Dealmaker of the Year by Business Worldwide Magazine. Before joining PJSC, Mark was the head of Barclays’ (originally Lehman Brothers) out-of-home media, TV broadcasting and radio coverage in its Global Technology Media and Telecom Group. At Lehman Brothers, he served in the Media M&A Group and as a member of its Global Advisory Committee. Mark sits on the Board of Directors of the Digital Signage Federation (DSF) and on the Advisory Board of Gimbal, a beacon technology company.
Paul Jankauskas is General Manager of Verifone Media. In addition to directing the company’s business and network infrastructure, Jankauskas leads Verifone Media’s strategic partnership initiatives with industry content leaders, which include NBC Universal and its affiliates, in creating proprietary media experiences for on-the- go consumers. All told, Jankauskas drives market positioning for more than 75,000 digital screens in taxis, convenience stores and gas stations in over 150 DMAs. An industry veteran with more than 20 years’ experience in marketing, content and digital advertising, Jankauskas has held senior executive roles for IZON Media (a Technicolor company; formerly PRN), 7-Eleven TV, Captivate Network as well as AccuWeather, where he created and launched the business model for accuweather.com. Paul also serves on the Board of Directors for the Digital Place Based Advertising Association (DPAA).