DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the DPAA.
DOmedia, based in Columbus, Ohio, recently announced the close of a Series A funding round totaling $3 million. The funds will be used to extend DOmedia’s suite of OOH media buying software for advertising agencies of all sizes; develop new applications to serve the 1,600 advertising vendors that currently use DOmedia; and support the ramp up of DOmedia’s hiring initiatives within sales, marketing and technology.
According to DOmedia, its platform removes barriers to communication and allows true interactive collaboration on proposals and marketing campaign development between advertisers and the vendors who sell OOH ad space. The platform has generated more than $3.7 billion in proposals for billboards, transit, digitial out-of-home, alternative and other OOH media.
“DOmedia plays an important role in facilitating digital place-based media sales by enhancing visibility, communication and transparency between buyers and sellers,” said Barry Frey, president & CEO, DPAA. “By making it easier for the demand side and sell side to collaborate, DOmedia is in turn making digital out-of-home easier and more efficient to plan and buy, which is to everyone’s benefit. We welcome DOmedia to our rapidly growing roster of members and look forward to working closely with them on key initiatives.”
Ken Sahlin, CEO, DOmedia, said, “We are very enthusiastic about joining DPAA and working with its diverse membership roster to advance the digital place-based industry. We look forward to sharing our insights while expanding our knowledge base through interactions with the DPAA’s staff and the organization’s members.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About DOmedia (www.DOmedia.com)
DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. DOmedia’s cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics. The firm’s software is already empowering leading agencies, vendors and brands.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.
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